AI in Marketing
Generative Engine Optimization (GEO): How to Get Your B2B Brand Cited by AI
Your buyers ask AI before Google. A practical 2026 GEO playbook to get your B2B brand cited by...
The Brandekit Magazine
Issue 01
Field notes on modern marketing.
Ideas, playbooks and dispatches on building brands with a human-led, AI-powered team.
Playbook
7 stories
Embedded
When to Hire an Embedded Marketing Team — and How to Brief One for Fast Results
Signs you need an embedded marketing team, how it compares to an agency or in-house hire, and a...
Measurement
Marketing ROI: How to Measure What Your Team or Agency Actually Delivers
Stop reporting vanity metrics. A practical framework to measure B2B marketing ROI — the dark funnel, the metrics...
Demand Gen
B2B Demand Generation in 2026: How to Win the 95% Who Aren’t Ready to Buy
Only 5% of buyers are in-market now. A 2026 B2B demand generation playbook — the 95-5 rule, the...
Playbook
LinkedIn as a B2B Pipeline Engine: An Organic Content System
LinkedIn drives ~80% of B2B social leads. A practical organic content system for 2026 — formats, cadence, personal...
Playbook
B2B Video Marketing That Actually Gets Watched
70% of B2B buyers watch video before buying. What to make in 2026 — short-form, the formats that...
Multilingual
Multilingual SEO in the Age of AI Overviews: A 2026 Playbook
English is now under half of the web and AI Overviews are reshaping search. Here is a practical...
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