AI in Marketing
Generative Engine Optimization (GEO): How to Get Your B2B Brand Cited by AI
Your buyers ask AI before Google. A practical 2026 GEO playbook to get your B2B brand cited by...
The Brandekit Magazine
Issue 01
Field notes on modern marketing.
Ideas, playbooks and dispatches on building brands with a human-led, AI-powered team.
The Latest
13 stories
Pricing
What Marketing Really Costs in 2026: Agency vs Freelance vs Fractional vs Embedded
Agency, freelance, fractional or embedded team? A clear 2026 cost comparison for B2B marketing — real numbers, hidden...
Agencies
How to Vet a B2B Marketing Agency: 12 Questions That Separate Signal From Spin
Choosing a B2B marketing agency? 12 questions that reveal who really delivers — on seniority, AI, reporting, ownership...
Embedded
When to Hire an Embedded Marketing Team — and How to Brief One for Fast Results
Signs you need an embedded marketing team, how it compares to an agency or in-house hire, and a...
Agencies
Signs You’ve Outgrown Your Marketing Agency — and How to Switch Without Losing Momentum
Slow delivery, junior teams, flat results? Seven signs you’ve outgrown your marketing agency — and a clean switch...
Measurement
Marketing ROI: How to Measure What Your Team or Agency Actually Delivers
Stop reporting vanity metrics. A practical framework to measure B2B marketing ROI — the dark funnel, the metrics...
Demand Gen
B2B Demand Generation in 2026: How to Win the 95% Who Aren’t Ready to Buy
Only 5% of buyers are in-market now. A 2026 B2B demand generation playbook — the 95-5 rule, the...
Playbook
LinkedIn as a B2B Pipeline Engine: An Organic Content System
LinkedIn drives ~80% of B2B social leads. A practical organic content system for 2026 — formats, cadence, personal...
Playbook
B2B Video Marketing That Actually Gets Watched
70% of B2B buyers watch video before buying. What to make in 2026 — short-form, the formats that...
Embedded
The Lean Marketing Team: In-House Quality Without the In-House Cost
Build, agency, or embedded pod? A clear-eyed look at how lean teams get in-house quality without the in-house...
Multilingual
Multilingual SEO in the Age of AI Overviews: A 2026 Playbook
English is now under half of the web and AI Overviews are reshaping search. Here is a practical...
AI in Marketing
Human on Top, AI Inside: The New Operating Model for Marketing Teams
Execution is no longer the differentiator. Here is the human-led, AI-powered operating model that pulls modern marketing teams...
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